Growth Marketing

Diva is a conversational AI platform to Automate Sales & Customer Service. Our Proprietary NLP engine improves customer experience via targeted
product insights, automated support capabilities, smart agent bots, and focused in-product offering.

Joined as a Growth Marketing Intern, working with an AI-powered chatbot platform trying to automate sales and customer service, a category that felt more futuristic on paper than it actually was in APAC's retail market at the time.

Spent a chunk of time on competitor and customer analysis, trying to understand why some chatbot products stuck and others didn't. That research fed into content for websites and social media, and brand visibility crept up 15% across the region, along with over 100 qualified leads in retail, not because of one clever campaign, but because the messaging finally matched what customers actually cared about.

Also spent time turning market insights into things the team could actually act on, not just slides nobody reads. Customer engagement and loyalty went up 20% once the content stopped talking about the product and started talking to the people using it.

But the real find here wasn't a metric.

This is where I met Jammy, who became a mentor and has quietly guided me at more points in life than this one internship. Some jobs give you a line on a resume. This one gave me someone to call when I'm stuck.